Resume

Aleenah Ansari | LinkedIn | Medium

Partner with engineering to co-develop seller resources and customer-facing content (videos, case studies, social posts) to enhance business perception of Microsoft Edge as a secure enterprise browser
Grew awareness of web-grounded Copilot by partnering with engineering and research on developing marketing demos, on-demand videos, and blogs for Microsoft Ignite & Build 2023. Wrote scripts, ran dry runs, and edited on-demand videos based on customer and seller feedback
Empowered users to use web-grounded Copilot to be creative and productive at work by partnering with engineering and research to develop adoption kit materials (user training deck, videos, demos, email templates) that align with Microsoft’s content and brand guidelines

Grew Microsoft Inside Track blog engagement by 25% year over year through developing IT pro and end user storytelling content (e.g. blogs, video) and social media strategies that drive awareness and adoption of Microsoft products
Increased video watch time by 57% through SEO optimization of YouTube videos, pitching to relevant brand social teams, and developing relevant content based on customer needs and industry trends
Strategized and executed end-to-end video production by identifying stories for the editorial calendar, interviewing and coaching subject matter experts, writing scripts, and hosting on-camera segments
Aligned content with campaigns on security, digital transformation, and hybrid work with upcoming conferences and messaging from product, marketing, legal, and operations teams
Photo editing: Empowered experts to take high-quality photos with a consistent look and feel by creating at-home photoshoot guidelines

Grew career coaching and freelancing writing business and secured new clients through free webinars as a lead magnet, career articles for Insider and Joysauce, and relationship building with business owners in Seattle and beyond
Empowered 400+ professionals, entrepreneurs, and students through 1:1 career coaching, webinars, and reviews with a focus on storytelling in the job search, personal branding, and highlighting transferable skills
Garnered 110k+ views on TikTok videos about BIPOC-owned small businesses, bookstores, travel, and entrepreneurship
Raised $12K+ to fund a photography memoir by spearheading digital marketing campaigns, identifying partner organizations, and driving website subscriptions

Drove product sales and increase awareness of woman-owned small businesses by conducting interviews, writing articles in the “How She Built This” founder feature series
Raised over $5,900 for girls and women in STEM by curating, socializing, organizing inventory, and delivering boxes of products from woman-owned businesses and donating the proceeds

Wrote long-form articles about neural engineering researchers and students, particularly researchers of color, non-traditional students, and women in leadership roles.
Translated complex concepts into compelling narratives that were accessible to any reader.
Published content on the Engage and Enable Blog, which were often amplified by the National Science Foundation, engineering departments at the University of Washington, and other research centers.

Assessed pain points and Alaska Airlines customer needs using surveys, interviews, and usability testing of a low-fidelity prototype for the flight change experience
Led content strategy, created a set of design principles that could be used by UX designers and program managers, and presented findings to key stakeholders at Alaska Airlines

Diversity beat reporter: Pitched, wrote, and edited 115 articles on communities who lift as they climb such as undocumented individuals, indigenous women, and students of color
Wellness section editor: Co-developed a new section of the newspaper and led a team of 10-15 writers who worked with experts in health and wellness across campus

Provided detailed feedback on app prototypes, reflection essays, and research reports for a course on human-centered design
Facilitated student discussions during design sprints about potential consequences of designs, constraints, and strategies for creating accessible and sustainable products

Collaborated with researchers, designers, and developers to write UX copy for 20 scenarios in Cortana Show Me, an app that guided users through common Settings tasks on Windows devices
Defined a repeatable process for the voice and tone of Cortana Show Me by creating a style guide that aligned with Microsoft Voice principles and Microsoft support content
Analyzed metadata to create data-driven support text that addressed common customer queries.
Took initiative to self-publish LinkedIn and Medium articles about my experience as a woman of color and writer at Microsoft, which became integral resources for prospective employees and interns

University of Washington (UW), Seattle

Study Abroad: History, Memory, and Human Rights | Prague, Czech Republic | Sept. 2018 - Dec. 2018

Scholarships: CHID Research Scholarship, Mary Gates Research Scholarship, Ali Mojtahedi Engineering & Humanities Scholarship Recipient, Distinguished Alumni Senior Scholarship Recipient, CHID Emerging Scholars Scholarship Recipient

Programs: Design + Diversity Fellowship (2018 - 2019); Husky Leadership Certificate Recipient (2017)